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Marketing manager

Marketing manager

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Full time | Permanent

Reports to: Marketing and Customer Experience Director

Location: We work flexibly from home and regularly from one of our incubators, ‘BioCity Nottingham’

Salary: Competitive + benefits

Closing date for applications: 6 December 2021


The Company

We are Pioneer group (WAPG) is a collection of business incubators supporting ambitious businesses. We create collaborative workspaces for science and technology companies by providing infrastructure, accelerator programmes, services, events and an expert community so that science entrepreneurs can focus on what’s important, saving the world. We work tirelessly for the companies who call us home and the industry we are proud to be a part of.

In the next 5 years, we have exponential growth forecast for all key markets, it’s a hugely exciting time to join the company. We have 10 locations across Europe, creating the largest community of science and technology companies in Europe, making up 7.5% of the UK industry alone.


The Role

As Marketing Manager, you will deliver the marketing strategy and work to improve the experiences of WAPG based companies. You will lead on developing the digital strategy, customer acquisition and retention channels. You will support the Marketing and Customer Experience Director in delivering projects and campaigns by producing marketing material and content.


The Team

As Marketing Manager, you will be a key figure in our in-house Marketing team. This team delivers the marketing strategy and is responsible for creative content across all channels to promote the company, generate new business and ensure the customer experience at our locations is exemplary.


The outputs of your efforts and the team will be measured by our marketing objectives, the retention of client companies and brand health. You will coordinate and delegate tasks between the Marketing team and oversee progress while creating and implementing SOP’s to streamline processes. You will support and be supported by the Marketing and Customer Experience Director, the Marketing team, Asset Managers and will work closely with Operational Managers.


Key Responsibilities

Across all disciplines and locations, you will have primary responsibility for:


Marketing Activity

• Write, produce and publish marketing communications
• Create, develop and deliver content for digital platforms; websites, social, extranet etc.
• Co-create and oversee the group-wide comms plan
• Create and publish marketing campaigns to support strategy
• Liaise with partners, suppliers and stakeholders
• Support events
• Identify and share relevant opportunities for WAPG based companies across all digital channels and platforms
• Engage in daily online social media conversations
• Maintain templates and improvements on marketing SaaS platforms
• Create regular newsletters
• Develop relationships with channel partners to increase content reach
• Update external stakeholder digital platforms


Brand Identity

• Ensure the tone of voice, imagery and media remain in line with brand
• Overall brand ambassador for the company


Data and reporting

• Monitor marketing activities, set targets, review the impact and report on KPIs
• Monitor and report customer feedback from across the group
• Manage web analytics


We’re looking for


The ideal candidate will have significant experience in a marketing role, will be a highly driven digital marketing communications expert with a broad understanding of digital channels with a mix of marketing, analytical, editorial, relationship management and organisational skills.


We are looking for someone who enjoys working in a creative team, can manage their workload and enjoys working in a challenging, demand-led environment where their expertise will be given recognition.


• Degree educated ideally from Marketing or Business-related discipline
• Significant experience in a marketing role
• Management and organisation skills
• Excellent communication skills
• Full mix of digital and brand marketing experience
• Strategic and operational marketing experience
• An obsession with customer service and understanding the customer
• Strong content creator
• Knowledge of Google Analytics
• Previously managed PPC, Social or Google Ads campaigns
• Learning & problem-solving mindset; must be adaptable and open to challenges and keen to find new ways of doing things.
• Strong interest in science and entrepreneurship


Why work with us


At WAPG, we aren’t marketing the usual. Behind every door is someone trying to make something happen, something that has the potential to revolutionise healthcare. We have the honour of working with ideas, people and ventures on the cusp of greatness. Before the pandemic, we were already unendingly proud of these people who call us home. They’re changing the world, and we respect (and thank) them for that.


Here are three examples of the 600+ companies you will have the pleasure of working with:


Revive uses waste coffee grounds to create a palm oil substitute – Based at BioCity Scotland
Deep Branch recycle industrial CO₂ into protein for sustainable animal feed – An investment portfolio company
Worn Again works with Vivo Barefoot and H&M (to name a couple of partners), turning disused textiles into new and desirable footwear, handbags, jackets and accessories.


• Competitive salary, based on experience
• 4.5% matched pension
• Life assurance
• Training
• Socials


How to apply


Click here to apply


Closing date for applications: 6 December 2021